Consultation
Our team evaluates your lash density, reviews your medical history, and confirms Latisse is right for your goals.

FDA-approved prescription treatment clinically proven to grow naturally thicker, darker, and longer eyelashes.
Understanding Eyelash Hypotrichosis
Many people struggle with eyelashes that are naturally thin, short, or sparse, a condition known as eyelash hypotrichosis. Whether caused by aging, genetics, hormonal changes, or overuse of lash extensions and curlers, inadequate lashes can leave you feeling self-conscious. You may find yourself layering on multiple coats of mascara that still flake or clump, or spending hours and hundreds of dollars on lash extensions that damage your natural lashes over time. The daily frustration of wishing for fuller, more defined lashes affects how you feel about your appearance.
Latisse works by extending the natural growth cycle of your eyelashes, giving them more time to grow longer, thicker, and darker. Using the active ingredient bimatoprost, a synthetic prostaglandin analog, Latisse stimulates resting hair follicles into an active growth phase. With a simple nightly application along the upper lash line, patients typically see noticeable improvement within eight to 16 weeks. The treatment works with your body's own lash biology, producing real, natural lashes that are genuinely yours, no adhesives, extensions, or false lashes required.
The Science of Lash Growth
Latisse (bimatoprost ophthalmic solution 0.03%) is the only FDA-approved prescription treatment for eyelash hypotrichosis, approved in 2008. It is a synthetic prostaglandin analog that enhances eyelash growth by increasing the length, thickness, and darkness of lashes through stimulation of the natural hair growth cycle.
Bimatoprost interacts with prostanoid receptors in the hair follicle, stimulating resting follicles in the telogen phase to transition into the active anagen (growth) phase. By prolonging this growth phase, lashes have more time to reach greater length before naturally shedding. In a multicenter randomized clinical trial, 78.1% of bimatoprost-treated subjects demonstrated at least a one-grade increase in overall eyelash prominence compared to 18.4% with vehicle alone.
Treatment is simple and performed at home each evening. Using a sterile, single-use applicator, you place one drop of Latisse solution along the skin of the upper eyelid margin at the base of your lashes. The entire process takes about two minutes per night, making it easy to incorporate into your existing skincare routine.
Most patients begin noticing improvement in lash length and fullness around week eight, with full results typically visible by week 16. Continued nightly application is required to maintain results; upon discontinuation, lashes gradually return to their pre-treatment appearance over several months.
Clinically Proven Lash Growth
The only prescription lash growth treatment with full FDA approval since 2008
78% of patients achieved measurably longer, fuller, darker lashes in trials
Grows your own real lashes, not extensions or false alternatives
Takes just two minutes each evening as part of your nightly routine
No office visits needed for treatment, apply comfortably at home
Compare Your Options
| Treatment | Mechanism | Time | Results | Duration | Downtime | Best For |
|---|---|---|---|---|---|---|
| Latisse | Prostaglandin analog | 2 min/night | 8-16 weeks | With continued use | None | Natural lash growth |
| Lash Serum (OTC) | Peptides/biotin | 1-2 min/night | 4-12 weeks | Varies widely | None | Mild lash thinning |
| Lash Extensions | Adhesive bonding | 1-2 hours | Immediate | 2-4 week fills | None | Instant fullness |
Latisse
Most patients begin noticing increased lash length and fullness around week eight of consistent nightly application. Peak results, including maximum length, thickness, and darkness, are typically achieved by week 16. Continued use is required to maintain results, as lashes will gradually return to baseline over several months after discontinuation. Individual results vary based on natural lash growth cycle, age, and consistency of application.
View All
Finding Your Best Lash Results
Latisse is ideal for adults who want to enhance the length, thickness, and darkness of their natural eyelashes without relying on extensions, false lashes, or heavy mascara. During your consultation, our team will review your medical history and lash concerns to determine if Latisse is the right fit for your goals.
All contraindications are reviewed during your consultation. Our team will conduct a thorough medical history review to ensure Latisse is safe and appropriate for you.
Our team evaluates your lash density, reviews your medical history, and confirms Latisse is right for your goals.
Our team writes your Latisse prescription and provides detailed application instructions with sterile applicators.
Each evening, place one drop on a sterile applicator and sweep along the upper lash line at the base of your lashes.
Our team monitors your progress at follow-up visits to assess lash growth and address any questions or concerns.
What to Know
The most frequently reported side effects include eye itching or irritation, redness of the eyelid skin, and darkening of the eyelid skin along the application area. These effects are typically mild and localized, resolving with continued use or upon discontinuation. In clinical trials, conjunctival hyperemia was the only adverse event occurring at a statistically higher rate than vehicle.
Iris pigmentation (increased brown coloration) may occur and is likely permanent. This effect is more common in patients with mixed-color irises. Eyelid skin darkening is generally reversible after stopping treatment. Hair growth outside the treatment area may occur if the solution spreads beyond the upper lash line.
Latisse received FDA approval in 2008 and has been studied in six randomized, double-masked clinical trials involving over 1,000 patients with a well-established safety profile. Our team carefully screens all patients and monitors for any side effects throughout your treatment to ensure a safe and effective experience.
Latisse in Traverse City, MI typically ranges from $120 to $280 per bottle, depending on the bottle size (3 mL or 5 mL) and whether you choose brand-name Latisse or generic bimatoprost. A 3 mL bottle provides approximately one month of supply, while a 5 mL bottle offers better per-application value. During your consultation, our team will discuss the best option for your budget and treatment timeline.
We believe quality aesthetic care should be accessible. Eternal Wellness Medical Spa offers a flexible financing option to make Latisse affordable:
Traverse City's Trusted Provider
FNP-BC credentials with 15+ years of clinical nursing experience
Prescription-level care with Dr. Joel Strehl, MD, FACS oversight
Customized assessment to determine if Latisse is right for your goals
Continued monitoring and guidance throughout your lash growth journey
Complement your Latisse results with these popular treatments.
Smooth wrinkles, restore volume, and enhance your natural features with Botox, Dysport, and dermal fillers
Renew skin tone, texture, and firmness with Morpheus8, HydraFacial, IPL, and advanced RF treatments
Your Questions Answered
Most patients begin seeing noticeable improvement in lash length and fullness around week eight, with full results by week 16 of consistent nightly application. Patience and daily consistency are key to achieving optimal results.
No, Latisse application is painless. You simply sweep the solution along the upper lash line using the sterile applicator provided. Some patients may experience mild eye itching or redness initially, which typically resolves quickly.
Yes, Latisse pairs beautifully with a Lash Lift and Tint to enhance your natural lashes even further. Our team can create a combination plan that maximizes your lash results, and many patients also add Brow Lamination for a complete eye-framing look.
Upon discontinuation, your eyelashes will gradually return to their pre-treatment length and appearance over several months. Most patients choose to maintain their results with continued nightly application or a reduced maintenance schedule.
Latisse is considered a cosmetic treatment and is typically not covered by insurance. We offer flexible financing through Cherry, and you can earn rewards through the Alle loyalty program to offset future purchases.
Latisse is FDA-approved for application along the upper eyelid margin only. The solution naturally transfers to the lower lashes through blinking, so most patients see improvement in both areas. Our team will review proper application technique during your consultation.
There is a small risk of iris darkening, particularly in patients with mixed-color irises such as blue-brown or green-brown. This change may be permanent. Our team will discuss all potential side effects during your consultation to ensure you make an informed decision.